Provide More Value for San Diego North County Event Supporters

AerAlliance About

Promote Business Beyond the Limits of an Event.

The AerAlliance was born from the desire to get more value from Business Events held in North County of San Diego California.

History

Aerlinks in an effort to promote itself has supported 12 events in San Diego's North County. We helped by participating as a committee member and sponsor of each of these business to business expositions.  We were rewarded for our efforts but the return was less than  the investment.

 The events are a great way to make contact with other business with similar goals. Therefore we contributed to many efforts to get a greater return for our efforts.
Alliances with others to bring about this change proved to be good for the event but not us as exhibitors.

Success

Then as a final attempt to make the event a success for Aerlinks and other exhibitors I took another approach.

 At the Vista Regional Expo 2008 I contact as many of Exhibitors that I could. I took a picture of their exhibit and built a website with pages dedicated to the Exhibitors. After contacting each of those profiled on the new site we got very positive response. Within a few days the site gained first page Google search results. More importantly I was able to begin cultivating more relationships than I had in the previous 10 events.

 Since then, I have made many changes to refined the site.

What to Expect

For the future of AerAlliance.com I have a few things planned.

We will continue showcasing those we meet in web pages dedicated to that  specific event.

Expand the site to include Virtual Business Expos to those that support our efforts.

Form marketing strategies with our supporters to gain even greater value from each business event we participate.

Keep an open mind to other opportunities. Perhaps even put on our own shows.